Classes (20)
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Learn about a New Way to Work. Learn that being focused is a key to productivity, performance and collaboration within the workforce. Leave with take aways on what to do, how to communicate and new ways to work.
Cathcart Institute has launched an online learning academy called the "eLearning Suite" and the first course is now available for only $99 a month, full access. This webinar is to show you how to use the eLearning Suite to increase sales and sales confidence in your team. You get to speak directly with the author/creator Jim Cathcart about all 12 classes and the suite of learning materials.
In this class you will learn: How to Leverage the Global Internet Marketplace to Increase Local Business How To Increase Sales With Online Commerce Online Marketing Management for Tech Savvy Leaders Social Media Management for Tech Savvy Leaders How to Hire Online Marketing Managers How To Hire Social Media Managers How Great Leaders Handle Change In The Rapidly Growing Digital Revolution
Every effective marketing decision requires a very clear understanding of your company objectives, your competitions objectives and your customers objectives – more specifically how you segment and how you differentiate between them. To make all key marketing / sales decisions successfully, you must understand and learn how to properly evaluate your marketing mix (4 P’s). Take this workshop and discover exactly how this intelligence is driving the success of all giant corporations in North America.
Ever feel like you are doing all the right things to market your writing, but it’s not coming together? This course will show you how to develop an integrated approach to your book promotions instead of managing each activity as an individual’s task. For example, do you invite your Facebook fans to your book signings? Do you ask everyone at book signings to join your mailing list? Do you have welcome emails sent to all new followers? Have you ask your Twitter followers to post reviews about your books? These areas are sometimes neglected in a marketing campaign, and we’re here to help you leverage these important moves for your book marketing campaign! The key to a successful marketing campaign is being able to leverage your actions and the action of others to drive awareness of your message, help others, and increase overall book sales. In this program, our primary goal is to teach you how to integrate and build a community of followers that not only buy your books but also promote it to their friends and family. Since your book or cookbook is a tool for driving change and transformation, by focusing on developing a support system around your community, you will be able to create a long-lasting relationship with your followers. We will encourage you to think strategic and long term when developing your plans, while also taking a targeted approach when taking action. Topics Include: Identifying Goals & Setting A Strategy Managing A Book Launch Plan Integrating Tools ( Blog, Social Media and Email Marketing) Generating Buzz and Conversation Building A Community Around Your Books or Message Getting The Most Out Of Promotions & Giveaways How It Works: Each week, participants will receive a list of learning goals and testing strategies. During the week, you will be provided with training videos, homework assignments, and opportunities for feedback. While you can complete each training module at your own pace, this course is designed to be completed in 30 days. ALL SESSIONS ARE RECORDED - AVAILABLE TO REVIEW AT ANY TIME
As a small business owner, chances are that your marketing is all wrong and because of it, you are spending a lot of time and money on marketing strategies that aren't attracting the right customers and clients. Because of this, you are constantly struggling to make marketing work, but continue to end up feeling stuck, lost, and confused. This can be very stressful and frustrating, especially, when you have a business that you are passionate about, because you know that your business can help many people. Many times, we found ourselves "stuck" because there are a few marketing mistakes that we are making that are sabotaging our success. In this class, you will learn how to properly market your business by focusing on some of the core foundations of marketing that are often missed or underdeveloped. By the end of the class, you will have more clarity in how to market, where to market, and who to market to, in order to attract the right customers and clients who will be ready, willing, and able to do business with you.
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Need a basic introduction or review of book marketing basics? This “Marketing 101” 30-minute webinar will reveal what every cookbook and health author should do to ensure maximize exposure for their book and brand. If you are new author, this class is especially important because it will help you lay the foundation for your book promotion. We will walk through a handy checklist of key steps to take before and during your book launch. If you’ve already launched your book, the checklist can be converted to a 60-day plan to establish your brand and book’s market appeal. This free course will provide the platform for your future, continued success, no matter what stage of authorial marketing you’re in currently.
Not sure which tool is right for your business or blog? Twitter? Linkedin? Google+? Youtube? Pinterest? It's nearly impossible to do them all, so you need a guide, a tool, a process to determine which tool will give you the best return for your efforts. During this webinar we will recommend which social media platform to use for a specific purpose. Platforms Under Review: Facebook Twitter Linkedin Google + Youtube Scribd Pinterest Blogs (Blogger/Wordpress) Instagram We will review one additional network based on the audience's choice….so let me know which network we should analyze.
Wish you had the pulse on the latest marketing trends and tools? Well, here is your opportunity to learn how to grow your non-profit, blog, brand, audience or sales using the latest techniques. We will review 1 to 2 marketing trends for each of the following marketing channels - Public Relations - Blogs - Twitter - Facebook - Email Marketing - Advertising Regardless if you are a newbie or an expert, these tools and tips can be implemented by anyone who is passionate about their product, their cause or about impacting our world in a positive way.
Knowing where your business is headed is a big part of figuring out how to make it a success. A marketing plan provides that roadmap that can drive action and make sure you are moving fast in the right direction. Don't leave your Marketing to chance, chart your path TODAY! Learn the basic of a winning marketing plan. Learn How To: - Determine Business Objectives - Evaluate Marketing Channels - Develop A Rollout Calendar - Set Achievable Priorities - Monitor "The Right" Results - Select The Appropriate Marketing Plan Template
Want to promote your business, brand or blog on Facebook and Twitter, but feel like you just don't have enough time in the day? Imagine managing both Facebook and Twitter in only 15-minutes a day! During this interactive session we will show you the tools and systems you will need to make social media management a snap.
Plot out Your First Book/eBook and just start writing! How to get started writing that book you’ve always wanted to get out in the world.
 
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